The Miracle Strategy: How Big Bets and Innovation Strategy Build the Future

Most strategies focus on minimizing risk. But history’s biggest leaps came from backing seemingly impossible ideas. Discover how the Miracle Strategy uses deliberate, high-risk bets to shape the future.

Himanshu Khanna

The Future of Advertising in the Age of AI Chatbots

Mohit Vainsh

Why Big Ideas in Advertising Don’t Work Anymore And the New Rules of Marketing, Culture, and Creativity

Sneha Das

Planned Obsolescence: How Manufacturers Are Shortening Product Lifespans

Mayank Barolia

Do you have a story to share?

Write to us and we shall publish it!

Read the latest

Why Has No Woman Walked on the Moon Yet?

Sakshi Chowdhry

Cognitive Gravity: Why New Ideas Feel Wrong Before They Feel Right

Himanshu Khanna

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Culture

What Happens to a City When No One Has to Drive?

Autonomous vehicles could change cities in ways that go far beyond the car itself. Remove the human driver and parking, curbs, pedestrian behavior and even traffic infrastructure begin to work differently.

Himanshu Khanna

Branding

How Nestlé Built Japan’s Coffee Culture: Psychology, KitKat, and the Nescafé Strategy

In the 1970s, Nestlé had spent millions trying to sell instant coffee in Japan and had almost nothing to show for it. What happened next, starting with a child psychiatrist and ending with a vending machine on every street corner, is one of the most remarkable market-building stories of the last fifty years.

Sakshi Chowdhry

Design

The Grammar of Interaction Design: Why Software Still Makes Us Click Through Menus

Most software isn't hard to use. It's menu-shaped: every action hiding behind layers of labels and settings. Super Mario Bros. figured out a better interaction grammar in 1985 with just two buttons. Why hasn't software caught up?

Mohit Vainsh

Research

Can Reelin Treat Depression? The Gut-Brain Study Explained

New research suggests the Reelin protein in the gut may play a critical role in depression by linking gut health, inflammation, and brain function. A recent animal study shows how restoring Reelin levels could repair the gut barrier and reverse depressive-like symptoms, pointing toward a new systems-level approach to mental health beyond serotonin-focused treatments.

Sakshi Chowdhry

Psychology

How Different Kinds of Work Use Time

Flexible schedules succeed only when work can survive interruption. Some kinds of work carry their state in systems. Others carry it in people. When progress lives in accumulated judgment, attention becomes structural. Interruptions change direction, not just pace. Time spent restarting replaces time spent advancing. This essay explains why modern debates about flexibility, burnout, and productivity keep missing the mechanics that actually matter.

Himanshu Khanna

AI, Job Loss, and the Hidden Decline of Creative Judgment

Beyond job loss, AI is creating a quieter crisis for creative professionals: cognitive dependence, weakened judgment, and the slow erosion of independent thinking.

Sakshi Chowdhry

Culture

Global Obesity Campaigns: Fighting the World's Fastest-Growing Health Crisis

Obesity campaigns around the world are undergoing a reset, from pharma films dismantling shame to governments rewriting food policy and the WHO reframing obesity as a system-level crisis. This deep dive looks at how global institutions are shifting strategy, the rise of GLP-1 and ABCD frameworks, and the five trends that will redefine obesity communication by 2035.

Sakshi Chowdhry

Digital Transformation

The Collaboration Paradox: Why Productivity Tools Made Work Harder

Modern collaboration tools fragmented context instead of improving productivity. Here’s why knowledge work feels harder in the digital workplace, and what the future of real collaboration now demands.

Himanshu Khanna

Branding

The Quiet Comeback of New Balance: How Patience Built a $7.8B Global Brand

Inside the New Balance comeback: patient positioning, Teddy Santis, ALD, and design that ages well. Practical lessons for brands competing in noisy markets.

Sakshi Chowdhry

Psychology

The Internet Forgot Our Friends: Why Social Media Broke Real Connection

Somewhere between endless scrolling and constant notifications, the internet forgot the people who mattered most — our actual friends. This essay explores how algorithms quietly replaced closeness with novelty, and why real friendship struggles to survive in a system built for interruption.

Himanshu Khanna

Culture

Instagram Turns 15: Three Billion Users and the Culture It Built

Sakshi Chowdhry

Strategy

Life Over Limb: Lessons on Survival, Business, and Design Cuts

Sakshi Chowdhry

Branding

Why the Most Trusted Brands Don’t Feel Like Companies. They Feel Like People

Himanshu Khanna

AI

The Age of Synthetic Suspicion: AI Doubt, Artificiality Bias, and the Future of Trust

Himanshu Khanna

Research

NOVA Food Classification Explained: How Ultra-Processed Foods Impact Your Health

Sakshi Chowdhry

Psychology

How to Communicate Effectively: Lessons from Great Communicators and Pop Culture

Sneha Das

Culture

Why Doctors Are Renaming Obesity to ABCD And What It Means for Healthcare, Stigma and Design

Sakshi Chowdhry

Psychology

Effective Communication Skills: Why Empathy, Timing, and Connection Matter

Learn what makes someone a good communicator and how empathy, timing, and clarity create meaningful conversations.

Sneha Das

Culture

Emotional Carbonation: Gen Z’s Addiction to Diet Coke

It’s 3:17 PM. You’re deep in a task, halfway to burnout, and not really hungry, but there it is. That cold, familiar silver can waiting in the fridge. You crack it open not because you need it, but because it feels good. Because it marks the break. Because it’s yours. Because it has 0 calories. Once upon a time, this role belonged to the cigarette. Now? It’s Diet Coke.

Sakshi Chowdhry

Culture

Quick Food: The Future of The Global Food Industry

What started with a fast-food burger joint has evolved into a dopamine-driven delivery loop. This isn’t just a story about fast food. It’s about how convenience platforms like DoorDash and Zepto are reshaping culture, one tap at a time.

Sneha Das

Gaming

Real-Life Games Inspired by Pop Culture: Quidditch, Squid Game, The Hunger Games and More

When games from movies and TV shows stop being fiction and start dominating our timelines, TikToks, and sometimes, actual sports leagues.

Sneha Das

In case you missed these supersights

Branding

Apple’s Hidden Messages: The Easter Eggs You Probably Missed

Turns out, the default wallpapers on the latest iPhones and MacBooks aren’t just abstract shapes and colors—they’re subtle flexes on hardware, branding, and Apple’s own history.

Sneha Das

Marketing

Mental Market Monopoly: How Brands Become the Default Choice

Eight brands can compete on the same shelf while only one exists in the customer’s decision. Mental Market Monopoly is an attempt to understand what happens in between.

Himanshu Khanna

Films

The Story of MGM’s Lion: The Roar That Built an Empire

Time moves forward. Technology evolves. Logos get modernized. But some things don’t change.

Sneha Das

Sparks

Love for Raw Materials

A great design is never just a collection of elements on a screen, just as a great sentence is never just a string of words. The magic lies in how those elements interact—the way they guide the eye, create rhythm, and evoke an emotional response. Know how design, like language, isn’t about isolated parts but the connections between them.

Mohit Vainsh

AI Is Thirsty—And It’s Drinking Your Water

You ask ChatGPT a question. A few seconds later, you get an answer. What you don’t see? AI just drank a glass of water. Not metaphorically. Literally.

Sakshi Chowdhry

Sparks

Reinvention Fuels Success

Sakshi Chowdhry

Design

Spotify’s UX Review: Best Hits and Major Misses

Mayank Barolia

Marketing

Amul’s Rise Over Polson: A Story of Marketing Genius and Indian Dairy Revolution

Sakshi Chowdhry

Weekly Learnings

Sparklin Weekly Learnings: From Lijjat Papad’s story to Digital Garden & Protein Intake

Mohit Vainsh

Films

Oscars Voting Explained: How the Academy Awards Choose Winners

Sneha Das

Technology

Can AI Help Humans Communicate with Animals?

Rohit Rajan

Sparks

The Anti-Bucket List: Finding Freedom in What You’ll Never Do

What if saying “no” could actually lead to more freedom? Instead of chasing everything on a traditional bucket list, what if we focused on the things we’ll never do? Discover how creating an Anti-Bucket List can help you embrace clarity, intentionality, and the freedom to say yes to what truly matters.

Sakshi Chowdhry

Design

The Rise of Voice-First Design

My two cents on how voice technology will be shaping user experiences in the near future.

Mayank Barolia

Design

5 Productivity Apps I Can’t Live Without As a Designer

A list of my favorite macOS productivity apps I use every single day which make me a better designer.

Mohit Vainsh

Technology

The Evolution of TV: From Wall-Hogging Giants to Pocket-Sized Wonders

A deep dive into how technology reinvents itself, how the impossible becomes routine, and how we keep getting lucky enough to witness change.

Sneha Das

Psychology

The Truman Show Syndrome and the Blurred Lines of Reality

What’s real and what isn’t real in your world?

Sneha Das

Gaming

The World of Game Design: How Movies Influence Game Mechanics

Every time I sit down to watch a movie or pick up a controller, I’m reminded of how these two worlds, despite their differences, share a singular goal.

Ishant Garg

Technology

Indian Ecommerce Giants Like Ajio, Myntra, Nykaa and Flipkart Might Soon Be Ancient History

Quick Commerce companies like Blinkit, Zepto, Swiggy Instamart are rewriting the expectations of Indian consumers — the psychology is shifting.

Himanshu Khanna

Culture

Who Invented the Weekend? The History Behind Our Days Off

Explore how the modern weekend, from Sabbath traditions to Henry Ford’s 40-hour workweek and labor movements, came to be, and why Saturdays and Sundays became days off.

Sakshi Chowdhry

Stay informed on all things Foresight in our weekly newsletter.

Insights on design, technology, culture, and human behavior from the past and future

Do you have a story to share?

Write to us and we shall publish it!

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The Miracle Strategy: How Big Bets and Innovation Strategy Build the Future

Most Popular

The Future of Advertising in the Age of AI Chatbots

Why Big Ideas in Advertising Don’t Work Anymore And the New Rules of Marketing, Culture, and Creativity

Planned Obsolescence: How Manufacturers Are Shortening Product Lifespans

Do you have a story to share?

Write to us and we shall publish it!

Read the latest

Why Has No Woman Walked on the Moon Yet?

Cognitive Gravity: Why New Ideas Feel Wrong Before They Feel Right

What Happens to a City When No One Has to Drive?

How Nestlé Built Japan’s Coffee Culture: Psychology, KitKat, and the Nescafé Strategy

The Grammar of Interaction Design: Why Software Still Makes Us Click Through Menus

Can Reelin Treat Depression? The Gut-Brain Study Explained

How Different Kinds of Work Use Time

AI, Job Loss, and the Hidden Decline of Creative Judgment

Global Obesity Campaigns: Fighting the World's Fastest-Growing Health Crisis

Digital Transformation

The Collaboration Paradox: Why Productivity Tools Made Work Harder

Branding

The Quiet Comeback of New Balance: How Patience Built a $7.8B Global Brand

Psychology

The Internet Forgot Our Friends: Why Social Media Broke Real Connection

Culture

Instagram Turns 15: Three Billion Users and the Culture It Built

Strategy

Life Over Limb: Lessons on Survival, Business, and Design Cuts

Branding

Why the Most Trusted Brands Don’t Feel Like Companies. They Feel Like People

AI

The Age of Synthetic Suspicion: AI Doubt, Artificiality Bias, and the Future of Trust

Research

NOVA Food Classification Explained: How Ultra-Processed Foods Impact Your Health

Psychology

How to Communicate Effectively: Lessons from Great Communicators and Pop Culture

Culture

Why Doctors Are Renaming Obesity to ABCD And What It Means for Healthcare, Stigma and Design

Effective Communication Skills: Why Empathy, Timing, and Connection Matter

Emotional Carbonation: Gen Z’s Addiction to Diet Coke

Quick Food: The Future of The Global Food Industry

Real-Life Games Inspired by Pop Culture: Quidditch, Squid Game, The Hunger Games and More

In case you missed these supersights

Apple’s Hidden Messages: The Easter Eggs You Probably Missed

Mental Market Monopoly: How Brands Become the Default Choice

The Story of MGM’s Lion: The Roar That Built an Empire

Love for Raw Materials

AI Is Thirsty—And It’s Drinking Your Water

Sparks

Reinvention Fuels Success

Design

Spotify’s UX Review: Best Hits and Major Misses

Marketing

Amul’s Rise Over Polson: A Story of Marketing Genius and Indian Dairy Revolution

Weekly Learnings

Sparklin Weekly Learnings: From Lijjat Papad’s story to Digital Garden & Protein Intake

Films

Oscars Voting Explained: How the Academy Awards Choose Winners

Technology

Can AI Help Humans Communicate with Animals?

The Anti-Bucket List: Finding Freedom in What You’ll Never Do

The Rise of Voice-First Design

5 Productivity Apps I Can’t Live Without As a Designer

The Evolution of TV: From Wall-Hogging Giants to Pocket-Sized Wonders

The Truman Show Syndrome and the Blurred Lines of Reality

The World of Game Design: How Movies Influence Game Mechanics

Indian Ecommerce Giants Like Ajio, Myntra, Nykaa and Flipkart Might Soon Be Ancient History

Who Invented the Weekend? The History Behind Our Days Off

Stay informed on all things Foresight in our weekly newsletter.

Insights on design, technology, culture, and human behavior from the past and future

Do you have a story to share?

Write to us and we shall publish it!