Sparklin is a design innovation company
CaratLane - Sparklin Partnership
Design Tip week 353
Openvy — Keep everyone in the Loop
How can we give millions of Indians more control
over their savings?
A lack of understanding of basic financial concepts, such as
budgeting, saving, investing, and more, leaves individuals
vulnerable to poor financial decisions and hence, deprives them
off a possible better and fulfilling life.
ICICI Bank believes that the future of financial security is in
actionable personal finance management.
28M
Users by 2024
9,000B
Total value of transactions in fiscal year 2023
56%
Growth possibility
in transaction value
Discover started with the vision to redefine personal finance in the Asian fintech landscape, offering personalized suggestions to better manage individual financial complexities.
Kapil Makhija
assistant general manager, icici Bank
Working with Sparklin has been an incredible experience. When we began
building our platform, we knew we needed more than just a partner with
banking expertise. We needed someone who truly understood customer
psychology and design, and that's where Sparklin came in.
The synergy between ICICI Bank and Sparklin helped create a platform
that has been widely accepted and celebrated. Their emphasis on
customer-first thinking, design principles, and seamless project execution
was exemplary. What stood out the most was Sparklin's culture of
commitment and adaptability. Even under tight and sometimes
unreasonable timelines, their team went above and beyond to deliver.
UX/UI Design, User Research, Visual Design,
Product Strategy
28M
Users by 2024
9,000B
total value of transactions
in fiscal year 2023
56%
Growth possibility
in transaction value
The age of the digital is paramount for banking institutions to stay relevant. We are honored to have played a crucial role in strengthening ICICI Bank’s dominance in one of the world’s largest economies.
