FormZero aims to be the world's largest web platform that helps organize individual's information and documents, to share in the form of applications, with the least possible effort. The founders had a tough time filling forms for their passport application. Soon after, the applications for the visa followed. They noticed that a lot of information was repeated through these forms.
In 21st century, each individual carries a lot of information with themselves and has to repeatedly write, key-in or type for different sets of applications and registrations. An observed moment of epiphany, created FormZero, with a broad vision to reduce the huge pile of paper and clutter of application processes and organize Individual's information and documents in a streamlined manner, accessible easily.
This high-aiming startup wanted a cross-cultural brand identity that worked across borders, religions and languages. The brand itself had an image of being that unique 'Universal Form', filling which would transfer information to all others forms, as and when required. This image needed to be reflected within their logo as well.
The personality current identity was not transferring seamlessly to different mediums. The identity also needed to be usable as a pattern for brand packaging and other collaterals, in the future.
With such a well-thought out brand promise and an ever-evolving, multi-cultural audience, we decided to go back to evolution of language. Early (human) documented language had an initiation with pictograms, conveying information across cultures and states. The same inspired us to focus on a brand logotype that transcends languages.
Sans-serif type was employed to finish the identity with the digital reference. For collaterals, different sizes of FormZero's mark were integrated together to communicate the FormZero Brand's Physique, Personality and Culture. This reflected various walks and voices of information, bringing a sort of subtle playfulness to an otherwise smart & clean design.