Since the platform showcased collections by celebrated fashion designers, a separate segment was conceived to introduce the brains and their life story behind these remarkable creations. Visuals were further highlighted and made available for detailed viewing via an easy click-to-zoom feature.
Inspiration was borrowed from a famous social visual sharing website (browsed by our target segment - women) to devise the navigation patterns. The dashboard structuring was inspired by a commonly browsed social networking website for easier product additions.
We were aware that the design of Closet Onset has to be clean, sophisticated yet modern. The intent was to have the fashion products as the strongest elements on every page. Large images and small bodies of text made the site more visual.
A unique segment introduces fashion enthusiasts to celebrated fashion designers, showcasing their collections on the platform. A quick info-piece narrates the designer's life-story and inspirations behind the collection.
The team behind Closet Onset has a broader vision: a singular, sophisticated fashion destination for the women of today.
We knew these high-value fashion products needed to come alive in a way that would entice the enthusiasts to probe further. The image is perhaps the most prominent factor in contributing to this action and highlighting the details.
We designed for an intutive experience, with a smaller learning curve. Try hovering your mouse on the image to view the zoomed version.
Building a client-friendly CMS from ground up, integrated with a smooth user experience, was one of the primary technical challenges with Closet Onset. Essentially, the technology focus was on desktop site, tablet site and PHP based CMS.
The styling and interaction of frontend elements was designed in accordance with the overall design cycles. Our developers being greatly responsible for some really remarkable touches that were born straight in code.
Closet Onset was designed and developed from ground up, inherently meant to be managed and run without any use of technical understanding. Even through the CMS, we added intuitive visual gestures and interactions to assist in easier maintenance.
To be managed without technical understanding, we designed a custom CMS.
All the essential statistics would show straight on dashboard for assisted management.
Easier maintenance demanded visual clues, easily understood by one and all.
Discount codes are essential to an e-commerce site. We added multiple customizations.
Edit the content like a word file. WYSIWYG was more than a pre-requisite.
A human-oriented approach to shopping cart.
We have a confession to make. Before working on Closet Onset, we had little idea about the vastness and passion involved with the word - Fashion. Closet Onset made us realize the economy of fashion and how this competitive market requires unique assets to stand tall amongst the rest. We understood the complete process, right from business discussion with designers, to stocking, marketing and finally, shipping the product.